NYC principals caught plugging software program from for-financial gain seller

At the very least 12 NYC principals have lent their names and universities to be

At the very least 12 NYC principals have lent their names and universities to be utilized in advertising materials for a program seller, which raked in much more than $1.1 million from the Department of Education this year.

The faculty chiefs may well have violated ethics principles by assisting plug Operoo, a for-profit firm that sells a method to remotely manage paperwork and communicate with mothers and fathers, several supplies exhibit.

In 1 instance, an April 14 webinar titled “Live Principal Panel: COVID-19, Just one Year On,” and considered by The Article, took location at 2 p.m. on a university day. Broadly marketed on the internet, It highlighted 6 principals, which includes Mark Erlenwein of elite Staten Island Tech, and was hosted by Phil Weinberg, a previous DOE deputy chancellor.

Weinberg, who hung up on The Publish when known as about the party, questioned the principals “how they’ve harnessed technological know-how to both endure and lead the transformation.” Just about every of the principals praised Operoo, 1 contacting it “a godsend.”

“It’s outrageous that these principals are marketing a for-profit solution like Operoo, and throughout the school working day no significantly less,” reported Leonie Haimson, a DOE watchdog and executive director of Class Size Issues.

Phil Weinberg, a former DOE deputy chancellor
Phil Weinberg, a former DOE deputy chancellor, hosted the Operoo webinar.
Brigitte Stelzer for NY Put up

“During a incredibly tough and hard 12 months, they must be targeted on ensuring kids are having all the assist and providers they need, fairly than acting as product sales reps for the ed-tech market.”

Other principals associated in the promotions integrated Karen Ditolla, Mark Twain IS for the Gifted and Gifted Deirdre DeAngelis, New Dorp HS Trish Peterson, PS 8 Tiffany Hicks, Magnet University of the Arts Moses Ojeda, Thomas Edison HS and Nora deRosa, IS 7.  None returned messages.

The faculty bosses also allow their establishments be utilized in glowing scenario scientific studies,  “sponsored content” on the instruction information website Chalkbeat, and a push launch for the Australia-based firm.

Operoo posted a 9-web site pitch quoting principals and other staffers at six DOE schools in all five boroughs. They gushed about Operoo in estimates this sort of as “a blessing,” “a element of our lives,” and  “thank goodness for Operoo.” Viewers are invited to  “book a demo.”

In response to concerns from The Publish, the DOE reported it described the principals’ conduct to the Special  Commissioner of Investigation for town faculties. 

The Conflicts of Fascination Board forbids town staff members to let vendors use their NYC titles with no composed authorization by their businesses. Penalties for metropolis staff members incorporate fines of up to $25,000 for every violation and becoming demanded to repay the price of any profit acquired as a consequence of the violation.

Nora deRosa, principal at IS 7 in Staten Island
Nora deRosa, principal at IS 7 in Staten Island, is a person of the principals associated in Operoo promotions.
Stephen Yang for NY Article
Mose Ojeda, principal of Thomas Edison High School
Moses Ojeda, principal of Thomas Edison High Faculty, also has been associated in Operoo promotions.
Jenny Anderson/Getty Photos

The principals did not inquire authorization, in accordance to the DOE. Ethics officer Samantha Biletsky “reached out to remind them of the COIB principles,” mentioned spokeswoman Katie O’Hanlon.

The principals were being not compensated by Operoo, O’Hanlon reported. When getting paid out their DOE salaries, they are absolutely free to go to “education-related conferences” during do the job hrs and “share their wisdom.” at?v=3olqXd2uvNc

Operoo, formerly named Caremonkey, has collected $1.1 million from the DOE due to the fact July 1 — up from $258,000 very last school year. The firm claims “hundreds” of town faculties are buyers.

A Brooklyn principal not included in the promotions said he acquired Operoo throughout the pandemic because the “clueless” DOE experienced no comparable process to digitize crisis contact facts — retained on “blue cards” in the workplace — between other jobs. O’Hanlon would not remark on the DOE’s devices.

A graphic advertising a panel being hosted by software company Operoo featuring a former DOE official and several public school principals.
A graphic promoting a panel remaining hosted by software organization Operoo showcasing a previous DOE formal and various general public university principals.

Nevertheless, the principal stated his colleagues must not shill for Operoo. “They’re employing the principals as section of their internet marketing prepare. It does not appear very good.”

Peter Bencivenga, Operoo’s Brooklyn-dependent president, did not return calls or e-mail, nor did 4 professionals in Melbourne, Australia. 

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